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Make Your Race Iconic

We had the opportunity to provide a last-minute concept in 2013 to the NYC Road Runners to rebrand the look and feel of the start and finish lines for the NYC Marathon.  We ditched the traditional truss system for a more open, branded concept that maximized the look for camera crews and photographers.  This unique solution gave the NYC Marathon an iconic image that is unforgettable.  Our team specializes in custom tension fabric structures that allow for this unique approach that can be incorporated into your event.

Marathon Graphics

New Sponsor – New Look

How do you change the look of a marathon when truss is the main structural support system?  The challenge presented to Fusion was to give the marathon a new look for a brand new sponsor.  Fusion Imaging created new structures to replace the typical boxy truss system that completely re-imagined how a marathon looks from start to finish.

Previous Look and Sponsor

There isn’t much you can do to change the way you use graphics on truss systems.  We show these photos because this is the “typical” approach to marathon graphics.  It’s always good to see the “before and after” on a project this size.

Proposed Design

With our ability to manufacture custom aluminum structures – a marathon has never looked so different! Gone are the boxy banners hanging on truss systems. The finish line was truly a photographers bliss with a bold, curvy look that really helped the new sponsor stand out and gave the entire marathon a needed facelift.


Completed Project

Talk about a complete transformation! It’s amazing what custom structures can do to make a complete departure from the typical “truss” system.  Fusion Imaging created a truly spectacular start and finish to the marathon.  The new sponsor was thrilled and we have become family with the NYC Marathon Group as we pulled off this massive spectacular with rave reviews!


Fusion Imaging supplied a crew that oversaw all aspects of the installation in NYC. We’d all like to have perfect weather for events like this but the winds and the rain came – the engineered structures handled the intense storm that hit the night before and that ran the entire time of the marathon.


The entire project was printed and manufactured in our facility in Utah. We are known for our custom capability and also our ability to replicate color consistency required for a project this size.