When Farr’s Ice Cream decided to update their “self-serve” concept to include the company’s famous “hard scoop” ice cream they turned to Fusion Imaging. Seeking a design concept that could leverage the wonderful history of the Farr’s brand but within the confines of an existing space – the use of pressure sensitive adhesive for the transformation made sense.
Fusion’s in-house design team created the “look-and-feel” which included the wall papers, menu boards and the updated logo. The design reflects the history of Farr’s and the old time Americana feel from the early day’s of the company.
With a fresh coat of paint and new Printed Wallpaper – “Farr’s Fresh” has been transformed into “Farr’s Famous Ice Cream and Hot Dogs.” Since there are multiple locations that need this transformation – Fusion’s ability to maintain consistent color as well as the use of large historic photographs to tell the Farr’s Story makes us a great partner.